Interview courtesy of Crazypellas
december 22 2015
CRAZYPELLAS: Thanks for taking the time to do this interview Joseph Mercado. Tell us a bit about yourself, your label, where you’re from and an interesting fact if you like...
JM: Hi my name is Joseph Mercado born in the Bronx NYC, raised in Spanish Harlem and currently reside in Phoenix Arizona. Hmmmm an interesting fact that many people in music don't know about me is that I used to be the studio assistant for Mood 2 Swing during the late 90's and saw firsthand the creation of the House Music classic Free by Ultra Nate and so many of their remixes that ruled the dance floors by the production duo during that time in music.
CRAZYPELLAS: Is there a story behind the records label name, next dimension music?
JM: next dimension music was born during the mid 90's as my music production name, a spin off from my original DJ name…DJ Dimension.
CRAZYPELLAS: What genres of music does next dimension music release? What's your favorite?
JM: next dimension music releases span electronic music genres with my favorite being House Music but crossing boundaries into variations of techno, to chillout and experimental.
CRAZYPELLAS: How long have you been producing? DJ'ing?
JM: I have been a DJ since about 1990 (seriously collecting records since 1988) and as a producer my productions date back to 1997 with some early House, Trance and Drum n Bass CD compilation releases on BML Records run by the Atomic Babies in Brooklyn NYC.
CRAZYPELLAS: What first got you interested in starting the label?
JM: In the late 90's I caught onto the “label bug” pretty quick after releases and remixes on Strictly Rhythm and King Street Records. Around this time in 1999 I assisted William Rosario with the vinyl release of his label Sweatin' Records. I didn't know it at the time but this was creating the foundation for being a label boss in the future, by tying in the Sweatin Records vinyl release with a new format unknown to most called the MP3 on a new website called MP3dotcom. That helped promote the new format to DJ’s and listeners worldwide, I became very interested in the concept of the "mp3", I imagined about how this would affect the music industry and benefit the future of the music business for indie artists and producers worldwide. Soon after under the moniker “MegaMen”, William Rosario and I released our productions on Waako Records. Going up to the offices of Waako Records soon lead to me landing a job assisting in their distribution department and the opportunity to start my own label quickly came into play when I received a publishing and distribution deal from Waako to press up vinyl. This was the birth of my first label MegaMen Sounds in 2002 and over the next 2 years William Rosario and I would go on to make a lot of noise in NYC. I knew at this point that establishing a solid label would be the way to leave an imprint for years to come in the house music culture. In early 2005 I signed a deal with Beatport to directly supply catalogue and sell downloads! The original intention was to release my own material without the hassle of a record label but before I knew it demos began to hit my email box and soon enough what we call the "label free" record label was born, the beginning to our new age in sound, "next dimension music"… art.music.culture.faith.life.love.
CRAZYPELLAS: What/who are you inspired by?
JM: Most of my inspiration comes from my underground roots during the late 80s and 90s in NYC. These days my inspiration comes from the producers and artists on the label, some days I am taken back by all the great sounds that I am fortunate to listen to. There are so many talented folks out there and I feel it's a blessing to be able to connect and collaborate.
CRAZYPELLAS: Do you most of the producers on next dimension music use samples or compose your beats from scratch?
JM: Producers on next dimension music range in music production styles for example most of the time samples are used in the Jackin House, Afro or NuDisco genre and original sounds might be used for Deep House or in the more Tech side of production, so it all depends on the style of the producer.
CRAZYPELLAS: What are you trying to do with your music? What is your goal for next dimension music?
JM: We are looking to expand next dimension music as a "brand" and continue to develop a strong global network that will help us secure next dimension as a recognized brand in the music industry for years to come.
CRAZYPELLAS: What are some accomplishments that you have achieved and are most proud of?
JM: I am “proud” of every step in my music career, whether they are catagorized as accomplishments or failures is not relevant. I see every moment in music as an experience that has helped to mold where I am today.
CRAZYPELLAS: What one tip would you give to other aspiring music producers?
JM: I would encourage aspiring producers to never give up and to always create your own space in the music universe so as you travel through the ups and downs of a music career you always have your very own creative space to move into and keep the energy moving in a positive direction.
CRAZYPELLAS: What do you see is in the future for the music industry? How do you think it will evolve/change?
JM: While the mp3 has connected music globally, made things easier for DJ's and technology has made great advances there is a dark side to all of this. The music industry is currently in a critical state and unfortunately the “mp3” has done more harm than good for producers and labels, at least with file sharing causing a bulk of major damage. Aside from software that can safeguard mp3 from illegal file sharing and piracy, I believe bringing back some level of tangible product would be very helpful for the industry which can lead to increased sales, licensing deals and more revenue for struggling producers and labels. This would also bring the “soul” back into music, with the listener connecting with the artist again by way of record cover art, lyrics in the packaging or a message in the credits.
CRAZYPELLAS: Do you feel like the internet is helping you as an underground label?
JM: The current "digital world" is about opening your mind to the unknown and unheard. Expanding beyond what we would usually listen and spin, reaching deeper into the sounds. This format gives us a chance to cultivate beyond the norm, pushing past your "favourite" producer and finally levelling out the playing field.
CRAZYPELLAS: How do you think social networks such as Facebook and Twitter have affected the music industry?
JM: I think social networks have created a sense of connection between the music industry and its fans, which is positive in a sense but the real connection should simply be between the music and its fans without the crutch of a social network.
CRAZYPELLAS: Where can we check out next dimension music online?
JM: You can check out next dimension music online at www.ndmdigital.com
CRAZYPELLAS: What projects are you working on at the moment?
JM: At the moment we are very excited to be starting to release vinyl as an alternative to our mp3 downloads in collaboration with DJMR in Canada. I believe that will solidify next dimension music making that imprint in the house music culture that I originally envisioned in 2002.
CRAZYPELLAS: Where do you see yourself in 5-10 years time?
JM: Another 5-10 years will come around really fast and much like some of the labels that have inspired me such as early Strictly Rhythm and Nervous Records, I can see next dimension music being a brand widely known for its quality and ground breaking contributions to the underground.
Thanks again Joseph for doing this interview.
interview Cited from: crazypellas